Spooky marketing
Strategy and materials for Spooky — the AI-powered tool that helps startup founders generate marketing materials.
Theory
Timeless marketing frameworks
Strategy
Foundational strategic decisions
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Messaging
The words we use and why
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Channels
Where we show up and how
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Campaigns
Time-bound marketing efforts
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Competitive landscape
Competitors and alternatives
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Metrics
How we know it's working
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